Last Updated: [DATE]
This Privacy Policy explains how [Brand Name] (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website [Website URL] and participate in our competitions, instant wins, and related services (“Service”).
By creating an account, entering a competition, or using our Platform, you agree to the practices described in this Privacy Policy.
If you do not agree with this policy, please stop using the Platform immediately.
1. Data Controller
[Company Legal Name]
Trading as [Brand Name]
Registered Address: [Full Address]
Email: [Support Email]
We are the Data Controller responsible for determining how and why your personal information is processed.
2. Personal Data We Collect
We may collect and process the following categories of information when you interact with our Platform:
Information you provide directly
- Full name
- Date of birth (age verification)
- Email address
- Phone number
- Postal address
- Payment details (processed securely by our payment providers)
- Competition entry records and ticket information
- Identity verification documents (if you win a prize)
Information collected automatically
- IP address and device identifiers
- Browser type, operating system, and device type
- Pages visited, click history, engagement time
- Session recordings and heat-mapping (for UX improvement)
- Log files and analytics data
Cookies & tracking technologies
We use cookies and similar technologies to:
- Enable website functionality
- Analyse usage and performance
- Personalise user experience
- Provide targeted advertising
You may manage cookie preferences via your browser settings.
For more details, please see our Cookie Policy.
3. Why We Collect Your Data
We process your Personal Data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Creating and managing your account | Contract performance |
| Processing competition entries/payments | Contract performance |
| Notifying winners and awarding prizes | Contract performance |
| Fraud prevention and security verification | Legitimate interest |
| Marketing & promotions (with consent) | Consent |
| Website analytics, tracking & service improvement | Legitimate interest |
| Compliance with legal obligations | Legal obligation |
4. Advertising & Analytics Tools
We may use third-party services including (but not limited to):
- Meta Pixel (Facebook/Instagram)
- Google Analytics 4
- Google Tag Manager
- TikTok Conversion Tracking
- Hotjar heat-mapping & session recording
These tools may collect anonymous usage data and store cookies on your device to analyse trends and improve experience.
You may opt-out of personalised advertising through your device settings or via:
https://www.youronlinechoices.com/
5. Data Sharing & Third Parties
We may share your information with trusted third-party service providers such as:
- Website hosting and cloud servers
- Payment processors (e.g. Stripe, PayPal, Apple Pay, Google Pay)
- Marketing and analytics providers
- IT security and verification tools
- Courier/logistics services for prize delivery
We never sell or rent your Personal Data to any third parties.
6. Data Storage & Retention
We store your Personal Data securely and retain it only as long as necessary for:
- Competition participation and winner verification
- Legal, regulatory, or audit requirements
- Prevention of fraud
After expiry of the retention period, your information will be safely deleted or anonymised.
7. Your Rights (GDPR)
You have the right to:
- Request access to your data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
- Transfer your data to another controller
- Opt-out of marketing
- File a complaint with the ICO/Data Protection Authority
To exercise your rights, contact us at [Support Email].
8. Security
We use appropriate security measures to prevent loss, misuse, and unauthorised access to your information.
However, no online service is 100% secure, and users share data at their own risk.
9. Children
Our Platform is strictly for users 18 years and older.
We do not knowingly collect data from minors.
10. International Data Transfers
Some service providers may store data outside the UK/EU.
Where required, we use legal safeguards such as Standard Contractual Clauses.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated date.
Continued use of the Platform indicates acceptance of the revised policy.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, contact:
[Company Legal Name]
Email: [Support Email]
Website: [Website URL]